Aligning Greatness

Lyra Sports is an international sports marketing agency, creating impact and opportunities that transcend sports.

Aim for the stars

Connecting the Dots

Our services are designed to address the diverse needs and challenges present in the sports industry, specifically in the realm of football. Through a combination of data analysis and strong relationships in strategic markets, we create exceptional connections which unite the most ambitious sports properties, athletes and brands around the planet.  

Sponsorship

Sponsorship

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Where vision meets victory

Brand 
Endorsements

Brand 
Endorsements

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Where performance meets influence

Talent

Talent

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Where transfers create champions

Consulting

Consulting

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Where clarity fuels success

Trusted by leading brands, agencies & rights holders

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Carlos Fernandez

Carlos Fernandez

CEO
Terrawind Global Protection

Lyra Sports exemplifies outstanding professionalism with a truly exceptional team. We were thrilled with the seamless collaboration and their meticulous approach to our project. I’m confident they’re destined for great success, and we’ll continue to entrust our sports partnerships to them.