Lyra Sports’ mission is to transform the sports industry through a people-centered focus. Our commitment is to be agents of change, generating positive impact in the lives of those we engage with – from athletes and rights holders to brands big and small.

By building long-lasting relationships based on transparency, integrity and mutual respect, we strive to be a guide and reliable partner to our clients, offering expert advice and tailor-made solutions that drive success in the world of sports.

As part of our social responsibility, we will use our resources and economic success to support projects that promote education, community development and social well-being.

In summary, our mission is to be a positive force in the sports industry and in society at large, creating impact and opportunities that transcend sports.